Advertising Overload
Advertising Overload
Select a format:
Library Binding ©2017--
Ebook ©2018--
To purchase this item, you must first login or register for a new account.
ABDO Publishing Company
Just the Series: News Literacy   

Series and Publisher: News Literacy   

Annotation: Takes a closer look at the encroachment of sponsored content and paid advertisements in areas where consumers might not expect to see them, as well as the ways that companies use collected data to push targeted advertising at consumers.
 
Reviews: 2
Catalog Number: #153161
Format: Library Binding
Copyright Date: 2017
Edition Date: 2018 Release Date: 12/15/17
Pages: 48 pages
ISBN: 1-532-11387-0
ISBN 13: 978-1-532-11387-1
Dewey: 659.1
LCCN: 2017947122
Dimensions: 24 cm.
Language: English
Reviews:
ALA Booklist (Fri Jun 01 00:00:00 CDT 2018)

These volumes in the News Literacy series provide solid information that will help readers discern what is true and what's false in the media. Advertising Overload focuses on internet advertising, explaining its evolution and how ads appear in different forms, including product placement; useful terms like cookies, ad blockers, and native advertising get full explanations. The ways that advertisers use your information is also explored. The colorful format features a mix of stock photos, interesting charts, and informative sidebars as well as critical-thinking prompts and a page of "Fast Facts." An important resource that will be especially useful in classroom discussions.

Horn Book (Mon Apr 01 00:00:00 CDT 2019)

In these brief, textbook-like overviews of media literacy, coverage is largely anodyne. Still, the topics have become increasingly important, and this series offers a good jumping-off point for upper-elementary students to think critically about what they read and see in the news, advertisements, and on social media. Each text includes well-considered assignments for further research, thought, and discussion. Reading list. Glos., ind.

Reviewing Agencies: - Find Other Reviewed Titles
ALA Booklist (Fri Jun 01 00:00:00 CDT 2018)
Horn Book (Mon Apr 01 00:00:00 CDT 2019)
Bibliography Index/Note: Includes bibliographical references (page 46) and index.
Reading Level: 4.0
Interest Level: 3-6
Lexile: 920L

Media outlets rely on advertising for financial support, but in many cases it's becoming more difficult to determine where the news ends and advertising begins. Advertising Overload takes a closer look at the encroachment of sponsored content and paid advertisements in areas where consumers might not expect to see them, as well as the ways that companies use collected data to push targeted advertising at consumers. Easy-to-read text, vivid images, and helpful back matter give readers a clear look at this subject. Features include a table of contents, infographics, a glossary, additional resources, and an index. Aligned to Common Core Standards and correlated to state standards. Core Library is an imprint of Abdo Publishing, a division of ABDO.


*Prices subject to change without notice and listed in US dollars.
Perma-Bound bindings are unconditionally guaranteed (excludes textbook rebinding).
Paperbacks are not guaranteed.
Please Note: All Digital Material Sales Final.