A blow-by-blow account of the 2010-2011 NBA season, which reshaped the face of pro basketball in a flurry of big money.There was no end to the talent assembled when the teams lined up to play out that season, but it had opened on a note that was sour to many ears when LeBron James aired a "curious vanity show" meant to promote his brand and "extend his reach further into the entertainment mainstream." He did that, taking his free agency option to leave his home-state Cleveland Cavaliers and sign on with the Miami Heat. As fans will remember, and as NBA.com contributor Thomsen (Flutie!, 1985) painstakingly reminds us, James was but one of an extraordinary group of free agent players whose movements shook up long-settled lineups. There were Shaquille O'Neal, Chris Bosh, and Amar'e Stoudemire, among many others, joining contract-bound players like Kobe Bryant, who had lately emerged as the league's chief bad guy: "Instead of emulating the likability of [Michael] Jordan, Kobe appeared to be following the controversial path of Jordan's adversary Isaiah Thomas." Everyone wanted to be Jordan, and by moving to Miami, aside from raking in a fat paycheck, James would find himself on a squad whose combined talent was guaranteed to crush all comers. It didn't quite work out like that. Thomsen goes deep behind the scenes into locker rooms, conference rooms, and boardrooms to follow what often amounts to a nonstop clash of egos—and a few friendships, too. Notable was the rancor between old-school owners like Detroit Pistons owner Bill Davidson and arrivistes like Dallas Mavericks owner Mark Cuban. "Whereas his rivals tended to see pro sports as a secretive society of sacred traditions," writes the author, "Cuban viewed the NBA as an entertainment industry that needed to evolve." Evolve it did, and with sometimes unintended consequences.Perhaps not the soul of basketball but certainly the wallet. A fine work of sports journalism and a must for every bookish roundball fan.

A blow-by-blow account of the 2010-2011 NBA season, which reshaped the face of pro basketball in a flurry of big money.There was no end to the talent assembled when the teams lined up to play out that season, but it had opened on a note that was sour to many ears when LeBron James aired a "curious vanity show" meant to promote his brand and "extend his reach further into the entertainment mainstream." He did that, taking his free agency option to leave his home-state Cleveland Cavaliers and sign on with the Miami Heat. As fans will remember, and as NBA.com contributor Thomsen (Flutie!, 1985) painstakingly reminds us, James was but one of an extraordinary group of free agent players whose movements shook up long-settled lineups. There were Shaquille O'Neal, Chris Bosh, and Amar'e Stoudemire, among many others, joining contract-bound players like Kobe Bryant, who had lately emerged as the league's chief bad guy: "Instead of emulating the likability of [Michael] Jordan, Kobe appeared to be following the controversial path of Jordan's adversary Isaiah Thomas." Everyone wanted to be Jordan, and by moving to Miami, aside from raking in a fat paycheck, James would find himself on a squad whose combined talent was guaranteed to crush all comers. It didn't quite work out like that. Thomsen goes deep behind the scenes into locker rooms, conference rooms, and boardrooms to follow what often amounts to a nonstop clash of egos—and a few friendships, too. Notable was the rancor between old-school owners like Detroit Pistons owner Bill Davidson and arrivistes like Dallas Mavericks owner Mark Cuban. "Whereas his rivals tended to see pro sports as a secretive society of sacred traditions," writes the author, "Cuban viewed the NBA as an entertainment industry that needed to evolve." Evolve it did, and with sometimes unintended consequences.Perhaps not the soul of basketball but certainly the wallet. A fine work of sports journalism and a must for every bookish roundball fan.

Through an array of profiles, NBA.com contributor Thomsen insightfully examines the 2010-2011 NBA season, which saw players and coaches negotiating the league-s rise in popularity, massive financial success, and increased marketing savvy. Realizing that the NFL and MLB had -recognized their own symbolism- (-Baseball was peace. Football was war-), the NBA board questioned what its -higher calling- might be. Thomsen focuses on four key players he believed helped, knowingly or not, NBA-s mission. Veteran Celtics coach Doc Rivers tried to maintain his team-s winning team-first tradition in an era when players were more concerned with individual accomplishments; superstar LeBron James turned the scrappy inner-city narrative into unheard-of success, but experienced backlash when he announced on his vanity show The Decision that he was leaving the Cleveland Cavaliers for the Miami Heat; Kobe Bryant early on emulated Michael Jordan, but because of accusations of sexual assault, instead followed the -controversial path of Jordan-s adversary Isiah Thomas-; and Dallas Mavericks- Dirk Nowitzki was the underdog who became a star. Thomsen-s ability to get personal, especially with unlikely sources, will hook readers, as when he captures the stoic Larry Bird gushing over LeBron James-s otherworldly skills, proclaiming him -the one guy I could watch play basketball all day long.- By thoughtfully plumbing the NBA-s biggest names, Thomsen offers a fascinating, thorough look at pro basketball-s continuing evolution to becoming the -sport of the American Dream.- (Apr.)