Understanding Advertising
Understanding Advertising
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Capstone
Just the Series: Cracking the Media Literacy Code   

Series and Publisher: Cracking the Media Literacy Code   

Annotation: Easy-to-understand text, simple infographics, and lots of examples helps kids learn how to crack the code of advertising and learn how to use their brains to decide what to buy rather than being manipulated into wanting things they don't need.
 
Reviews: 1
Catalog Number: #165604
Format: Library Binding
Publisher: Capstone
Copyright Date: 2019
Edition Date: 2019 Release Date: 08/01/18
Pages: 32 pages
ISBN: 1-543-52707-8
ISBN 13: 978-1-543-52707-0
Dewey: 659.1
LCCN: 2018001959
Dimensions: 23 cm.
Language: English
Reviews:
School Library Journal (Thu Nov 01 00:00:00 CDT 2018)

Dell, Pamela . Understanding Social Media . ISBN 9781543527063 . > Dell, Pamela . Understanding the News . ISBN 9781543527049 . Micklos Jr., John . Understanding Propaganda . ISBN 9781543527056 .ea vol: 32p. (Cracking the Media Literacy Code). further reading. glossary. index. photos. websites. Capstone . Aug. 2018. lib. ed. $27.99. Gr 3-6 In today's world being barraged with media has become the norm; being media literate has therefore become essential for students. Advertising, propaganda, social media, and the news are explored here, both historically and currently, with an emphasis on the effect of modern technology. These topics are presented in a balanced manner. The authors aim to grow children into discerning, media-literate youngsters adept at making informed choices and opinions with their media experiences. To that end, readers are encouraged to think critically and to check the credibility of sources. Coverage is multinational, citing detailed examples from China, Russia, Iraq, and Germany in addition to the United States. The illustrations and formatting have kid appeal. VERDICT A necessary purchase for preparing children to navigate today's media-rich landscape.

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School Library Journal (Thu Nov 01 00:00:00 CDT 2018)
Bibliography Index/Note: Includes bibliographical references and index.
Word Count: 3,165
Reading Level: 5.4
Interest Level: 3-6
Accelerated Reader: reading level: 5.4 / points: 0.5 / quiz: 502024 / grade: Middle Grades
Lexile: 860L

Nobody believes they are influenced by advertising, but everybody is wrong about that. Advertising assaults us daily, on tv, on the internet, on the streets of our cities; everywhere we look and even when we don't think we're looking. Easy-to-understand text, simple infographics, and lots of examples helps kids learn how to crack the code of advertising and learn how to use their brains to decide what to buy rather than being manipulated into wanting things they don't need.


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