Although timely for the 2020 election, this entry in the Be the Change! Political Participation in Your Community series (6 titles) remains relevant anytime. After an opening look at Never Again, Parkland High School shooting survivors' campaign to end gun violence, the straightforward text reflects on the political campaigns of historical figures, from ancient China's Sun Tzu to President Barack Obama. Subsequent chapters address strategies such as creating a strong message, understanding voters, organizing a campaign staff, making candidates more likable, covering campaign expenses while following political finance laws, and avoiding fake news. The author doesn't shy away from tough issues like politicians' potentially unfair focus on white demographics. Numerous photos depict recent Republican and Democratic campaigns, and sidebars summarize concepts like super PACs. A winner for student research on political campaigns.