ALIEN Thinking: The Unconventional Path to Breakthrough Ideas
ALIEN Thinking: The Unconventional Path to Breakthrough Ideas
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Publisher's Hardcover ©2021--
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Public Affairs, LLC
Annotation: Through surprising and compelling stories, three top innovation experts at IMD Business School Introduce five patterns, Attention, Levitation, Imagination, Experimentation, and Navigation, that lead to a fresh and flexible approach to problem-solving.
 
Reviews: 0
Catalog Number: #257994
Format: Publisher's Hardcover
Copyright Date: 2021
Edition Date: 2021 Release Date: 03/16/21
Pages: 292 pages
ISBN: 1-541-75091-8
ISBN 13: 978-1-541-75091-3
Dewey: 153.3
LCCN: 2020038614
Dimensions: 25 cm
Language: English
Bibliography Index/Note: Includes bibliographical references and index.
Reading Level: 6.0
Interest Level: 9+

How do people come up with truly original ideas? The answer is to think outside the box—way outside.
 
For the past decade, Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade, professors of innovation and strategy at IMD Business School, have studied inventors, scientists, doctors, entrepreneurs, and artists. These people, or “aliens,” as the authors call them, are able to make leaps of creativity, and use five patterns of thinking that distinguish them from the rest of us.
 
These five patterns—Attention, Levitation, Imagination, Experimentation, and Navigation—lead to a fresh and flexible approach to problem-solving. Alien thinkers know how to free the imagination so it can detect hard-to-observe patterns. They practice deliberate ways to retreat from the world in order to see the big picture underlying a problem. And they approach ideas in systematic ways that reflect the constraints of reality.
 
Through surprising and compelling stories, the authors show how readers can use this method to develop out-of-this-world ideas. ALIEN Thinking can help any of us find innovative solutions to the most difficult problems.


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