Business Builders in Broadcasting
Business Builders in Broadcasting
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Library Binding ©2005--
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Oliver Press
Just the Series: Business Builders   

Series and Publisher: Business Builders   

 
Reviews: 2
Catalog Number: #3522717
Format: Library Binding
Publisher: Oliver Press
Copyright Date: 2005
Edition Date: c2005 Release Date: 03/01/05
Pages: 160 p.
ISBN: 1-88150-883-8
ISBN 13: 978-1-88150-883-0
Dewey: 920
LCCN: 2003064982
Dimensions: 24 cm.
Language: English
Reviews:
Horn Book (Sat Apr 01 00:00:00 CST 2006)

Seven entrepreneurs in broadcasting, from NBC founder David Sarnoff to MTV president Judy McGrath, and nine prominent sweet makers, including William Wrigley and Famous Amos, are profiled in these volumes. Brief introductions to the history of each industry are also provided. Photos of key people and products, some of which are poorly reproduced, help break up the text. Bib., glos., ind.

School Library Journal

Gr 7 Up-A solid overview of the history of radio and television communications in the United States and the people involved. The introduction highlights the early pioneers, such as the well-known Samuel Morse and Guglielmo Marconi, as well as lesser-known innovators like Frank Conrad, who started the first commercial radio station in 1920. Chapters on later visionaries, such as David Sarnoff, founder of NBC, and Rupert Murdoch of the News Corporation, parent of Fox TV, reveal both personal and professional achievements. Two women are included: Catherine Hughes, who started the Radio One empire, a voice for the African-American community, and Judy McGrath of MTV fame. Color and black-and-white photos enhance the text, which, while not the most engaging, relays both the facts of the actual development of radio and television and the men and women behind it. Source notes and a lengthy index are appended.-Carol Fazioli, Gwynedd-Mercy College, Gwynedd Valley, PA Copyright 2006 Reed Business Information.

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Horn Book (Sat Apr 01 00:00:00 CST 2006)
School Library Journal
Bibliography Index/Note: Includes bibliographical references (p. 147-148) and index.
Reading Level: 5.0
Interest Level: 5-9

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