CUNNINGHAM, Kevin . Roller Coasters: From Concept to Consumer . ISBN 978-0-531-26521-5 ; ISBN 978-0-531-22009-2 . CUNNINGHAM, Kevin . Toys: From Concept to Consumer . ISBN 978-0-531-26522-2 ; ISBN 978-0-531-22010-8 . CUNNINGHAM, Kevin . Video Games: From Concept to Consumer . ISBN 978-0-531-26523-9 ; ISBN 978-0-531-22011-5 . ea vol: 64p. (Calling All Innovators: A Career for You Series). chron. diag. further reading. glossary. index. photos. reprods. websites. Children's Press . 2013. lib. ed. $30; pap. $8.95. Gr 4-7 Despite the fact that the format and font make this set appears to be geared toward younger readers, the high-interest content will appeal to middle grade students. Filled with anecdotes, each volume begins with a historical look at its subject. Chapters follow with information about the current state of the field, warnings of possible pitfalls, and the jobs available within certain areas (for example, Video Games explains that game-lovers can become voice actors, testers, and/or designers). Interviews with individuals in highlighted vocations will enlighten readers about the professions and what commitment is needed to succeed. Included are time lines of business history, sidebars of additional information, and both historical and contemporary photos. A concluding career stats page is illuminating, though misleading as single figures are given, rather than a range.